[Interview] Kwang-Yeol Kim, CEO of Star Rich Advisor: ‘RWA Reshaping the K-Content and Venture Ecosystem

The fusion of blockchain technology and Real-World Asset (RWA) tokenization is emerging as a transformative business model worldwide. Especially in the realm of content IPs and venture businesses, RWA-based projects are gaining traction in global markets.

In South Korea, Star Rich Advisor has become a leading player in this space. With over 14 years of experience consulting 18,000+ SMEs and backing more than 80 ventures, the company is now collaborating with Punkvism, a Web3 enterprise and the team behind the Punky Kongz NFT project. Through the Star Rich Token (SRT) initiative, they are building an integrated growth ecosystem encompassing content, talent, and real-world assets. At the heart of this vision is CEO Kwang-Yeol Kim of Star Rich Advisor.

Kim aims to connect K-content IPs and venture business value through blockchain, offering new global models for growth and value creation. We spoke with him to learn more about the SRT project and the future of Star Rich’s RWA ambitions.

Can you briefly introduce Star Rich Advisor and the SRT project?

Star Rich Advisor has spent the past 14 years focused on SME consulting and supporting early-stage ventures, fostering real-world economic growth. The SRT project merges this expertise with Web3 technologies to create an ecosystem that connects content IPs, venture company assets, and talent networks. SRT isn’t just another token—it’s a hybrid acceleration model built on tangible assets. By tokenizing K-content IPs and venture business value through RWA, Our goal is to build a platform that enables direct participation from global fans and backers. The RWA musical project ‘All of Us Are Dead’ and the HR platform ‘Starter’ are prime examples of this innovative model.

How does the SRT project relate to your existing business?

Our existing business forms the foundation of the SRT project. Our experience with over 18,000 SME consultations and strategic involvement in more than 80 ventures has given us deep insight into the real economy. We are now converting that know-how into blockchain-based RWA tokens to extend our ecosystem globally. The “All of Us Are Dead” musical demonstrates the potential of K-content worldwide. By tokenizing this IP, fans and supporters alike can participate and share in the value it generates. Additionally, ‘Starter’ will serve as a Web2-Web3 bridge that connects creators and companies.

What roles do the SRT and RWA tokens play?

The SRT and RWA tokens operate under a dual-token structure, central to the ecosystem. SRT is the utility token used for staking, governance, and participation. RWA tokens, on the other hand, represent ownership rights in specific assets like musical IPs or equity in startups. With a Proof of Participation (PoP) system, contributors receive rewards proportional to their engagement, making this a community-driven, sustainable model. For example, participants in the ‘All of Us Are Dead’ musical project will share the revenue generated from performances, secondary licensing, merchandise, and more.

Why is the “All of Us Are Dead” musical RWA project attracting attention?

It’s a perfect case study of synergy between K-content and blockchain. Originally a global Netflix hit, ‘All of Us Are Dead’ is now being adapted into a musical, offering participation opportunities through RWA tokenization. Unlike traditional models dominated by a few major stakeholders, this approach enables broader participation through micro-contributions, making access far more inclusive. Blockchain-based rights management and transparent revenue distribution further enhance trust and accountability. The project is also backed by partnerships with Warner Music and ArtOne Company, with plans underway to expand into global musical markets.

What’s the vision behind the ‘Starter’ HR platform?

‘Starter’ acts as a talent bridge between Web2 and Web3. Leveraging Star Rich’s consulting experience, we built a platform that connects creators and enterprises. It discovers blockchain developers, content creators, and other needed professionals and rewards their contributions with SRT. For instance, musical production staff can be matched through Starter and compensated in SRT, creating value for both individuals and companies.

How will metaverse and NFTs be utilized in the SRT ecosystem?

They are key to our One Source Multi Use (OSMU) strategy. A virtual stage in the metaverse will allow audiences to experience the musical. NFT tickets will serve as both access passes and exclusive fan experiences—such as early screenings or cast meetups. These NFTs, purchasable with SRT, will also enable the trade of virtual items within the metaverse, enhancing the fan experience and delivering new models of content consumption.

How does SRT differ from traditional funding models?

Traditional models have limited access to a small number of large-scale stakeholders. In contrast, SRT opens the door to broader participation through small-scale contributions, enabled by blockchain technology. Its Proof of Participation (PoP) mechanism ensures transparent revenue sharing and fair reward distribution. By combining content IP with startup assets in a hybrid structure, SRT introduces a new, inclusive, and accountable value-sharing model that sets it apart on the global stage. Strategic partnerships with ArtOne Company and Warner Music further position the project for large-scale distribution and performance expansion..

What returns can SRT participants expect?

SRT participants can benefit from multiple value streams—including musical revenues, merchandise sales, international licensing rights, and more. RWA tokens enable asset-specific value sharing, while SRT tokens offer broader ecosystem utility. If the musical succeeds, contributors may receive a share of box office proceeds, OTT licensing income, and earnings from secondary productions. Additionally, SRT holders can stake their tokens and participate in governance to unlock ongoing community-based rewards..

How are you preparing for regulations and global expansion?

We are proactively addressing regulation through robust AML and KYC compliance. SRT will meet international standards with the help of Web3 partner Punkvism. For global rollout, our first targets are Indonesia and Singapore, followed by the U.S. and Europe. We aim to establish SRT as a globally recognized RWA platform that leverages the global popularity of K-content and the growth of startups.

What’s the ultimate goal of the SRT project?

SRT is more than just a platform—it’s an integrated growth ecosystem that connects content, startups, and creative talent. We envision a world where creators, fans, and contributors grow together through RWA tokenization. Our mission is to redefine how the world engages with K-content and emerging ventures, positioning SRT as a true game-changer in the global creative economy.

Any final words?

SRT is a community-driven initiative. Fans and contributors aren’t just supporters—they are partners in the project’s growth and success. SRT holders can access exclusive benefits, including NFT-based fan experiences and private previews. This is an ecosystem that delivers value beyond financial participation. We welcome everyone who believes in the power of K-content and the potential of emerging ventures to join us. Star Rich Advisor remains committed to pioneering a future where blockchain technology and the real economy move forward together.