Entertainment
Soul Zhang Lu and Fudan University Collaborate to Decode Gen Z Behavior

Under the leadership of the founder and CEO of Soul, Zhang Lu, the research wing of the social platform has released multiple reports highlighting Gen Z trends and the overall perception and approach to life that this cohort has.
The reports have always been insightful, thanks in part to the efforts put in by the researchers and of course to the fact that Soul Zhang Lu’s platform serves as a hub for China’s Gen Z. So data is plentiful and can be accessed through surveys conducted through the app.
For their latest, the “2025 Gen Z Social Trend Report”, the team of Soul Zhang Lu collaborated with Fudan University and used responses offered by more than 11,000 survey participants as well as publically available user-generated content on the platform.
The aim when compiling this report was to understand the social and emotional tendencies of Gen Z and the changes these will bring to the companionship, relationship, socializing, and buying trends of youngsters in China.
When observing the dynamics of romantic relationships, Soul Zhang Lu’s team found that there were polar opposites within the cohort. Plus, the reasons and motivations for choosing a particular life status were not only different from those of previous generations but also varied among genders.
For example, as was expected, the keyword “Romantic love” attracted about 3.59 million interactions and about 80% of those surveyed (below the age of 30) said that they wanted to transition out of single life and walk into a romantic relationship.
Those who said finding love was tough blamed this on small social circles, value differences, and communication disconnects. But, not everybody was keen on giving up their single status and this was evident in the fact that the hashtag #QualitySingleBeatsLowRel got 1.65 million views in 2024.
When the researchers of Soul Zhang Lu quizzed the survey participants about the impetus to stay away from romantic relationships, women attributed their choice to the desire for personal growth while men blamed previous relationship issues and financial constraints.
The researchers in the team of Soul Zhang Lu called these opposing views the “Paperclip Paradox”, terming it so because it reflects a journey that seems to bring people right back to the starting point. And this wasn’t the only paradox observed. Gen Z’s social behavior had its own blend of opposites.
For instance, in 2024, the “Gu Liao,” or guaranteed chat partners trend saw an impressive 76% rise in engagement, with users flocking to hashtags like #lookingforguliao. Also, #SearchingforZhangHuaimin went viral, which showed that youngsters are yearning for spontaneous and dependable friendships.
The responses received by Soul Zhang Lu’s team confirmed the affinity for these trends, with nearly 70% of respondents stating that they preferred sharing emotions with their Gu Liao over romantic partners or strangers. And the paradox continued with those who sought an “always present for chitchat” friend also seeking solace in silence with the new age concept of SilentConnectLive.
The hashtag about the trend received 800 million views which speaks volumes about its popularity. The concept promotes a form of silent live chat meant to foster a non-verbal sense of companionship. Instead of using words, participants connect through ambient life sounds, emphasizing that connection does not always require words.
While perusing data about Gen Z’s fascination with outdoor sports, Soul Zhang Lu’s team found that China’s Zoomers had developed quite a penchant for outdoor activities like hiking, jogging, and cycling. Hashtags like #today’scyclingcheck-in witnessed a 120% year-over-year growth and about 62% of the survey participants said that connecting with nature was their most preferred method of emotional healing.
Researchers also found another unique approach that Gen Z uses to handle emotional turmoil. It’s called E-Ibuprofen and it involves re-connecting with the simple joys of childhood through products that have no practical/material value but offer much more in the form of instant happiness.
Toys, including plush toys, collectibles, and anime-themed products were all included in this category of purchases, and surprisingly, Gen Z does not think twice when spending on such goods. In fact, an earlier survey by Soul Zhang Lu’s team revealed that over 40% of Gen Z prioritized joyful consumption—whether through travel, gaming, or hobbies.
A closer look at these trends reveals that Gen Z is committed to maintaining and improving emotional well-being and mental health. And these youngsters certainly do not mind using technology to meet these goals. In particular, a growing interest was observed in the role of AI companions in the lives of Gen Z.
Approximately 40% of respondents expressed a willingness to confide in these virtual entities and even pointed out their potential to alleviate loneliness. Moreover, Soul’s AI virtual partner feature, launched in 2024, engaged over 1.3 million users, confirming that Gen Z is indeed keen on befriending virtual beings.
While Zoomers spend a lot of time online and are quite comfortable in the digital world, they also want to get out there and explore the sights and sounds of the offline world. Soul Zhang Lu’s researchers observed that Gen Z prioritizes experiences that offer a balance of cost-effectiveness and emotional enrichment, with activities like music festivals and gaming interactions topping their list of joyful expenditures.
After analyzing all that information, Soul Zhang Lu’s research team finally came to the conclusion that through hobbies, creative pursuits, and meaningful connections, Gen Z continuously cycles between disenchantment and renewed inspiration. And as 2025 unfolds, Zoomers will redefine relationships, emotional well-being, and life satisfaction in their own unique way, which will undoubtedly impact the world of commerce as well the society.
Entertainment
Workplace Culture in Malaysia: Why Many Struggle and Lessons from ARMS Culture

Workplace culture has become one of the most important factors shaping organizational success in today’s competitive market. In Malaysia, where industries are modernizing rapidly and the workforce is becoming younger and more globalized, culture often makes the difference between thriving teams and disengaged employees.
Yet, despite all the talk about culture, many companies still struggle. Glossy mission statements and HR manuals may look good on paper, but without lived practices, employees quickly lose trust. High turnover, burnout, and low engagement remain common issues across workplace culture Malaysia.
The reality is clear: most organizations in Malaysia struggle to create a healthy workplace culture. Yet, there are trailblazers like ARMS culture, reshaping how companies view collaboration, mentorship, and employee growth. ARMS demonstrates that culture isn’t a buzzword — it’s a daily practice that determines whether employees thrive or disengage.
This is where ARMS culture offers powerful lessons. Unlike top-down corporate policies, ARMS culture is a people-driven environment — shaped by how individuals mentor, collaborate, and support one another. It shows that culture isn’t about what an organization provides; it’s about how a community of people interacts and grows together.
Why Many Companies Struggle with Workplace Culture
- Culture stays on paper, not in practice
Employees notice when values are only written in handbooks but not lived daily. This gap creates distrust. - Lack of focus on well-being
Many businesses prioritize profits over people, resulting in stress and burnout rather than loyalty and creativity. - No real path for growth
Professionals want more than a paycheck — they want mentorship and opportunities to develop. Without this, they feel stuck and disengaged. - Resistance to collaboration
Traditional Malaysian workplaces often run in silos, limiting innovation and making employees feel disconnected.
These pitfalls explain why so many organizations fail to build the thriving environments employees are searching for.
How ARMS Culture Does It Differently
ARMS culture is not a policy handed down by management. It is a community-driven environment where values are practiced daily through shared behavior. Here’s how it stands apart:
- Values in action, not slogans
In ARMS culture, collaboration and mentorship aren’t initiatives — they are everyday habits. People guide each other, share experiences, and celebrate collective wins. - A positive work environment shaped by trust
Instead of fear or judgment, ARMS culture encourages open sharing of ideas. This natural positivity makes individuals more engaged and creative — a true model for a positive work environment Malaysia. - Growth through community, not hierarchy
Career progress isn’t dependent on rigid ladders. In ARMS culture, people support one another’s goals through peer mentorship, knowledge-sharing, and collaborative learning. Growth happens organically because the community values it. - Collaboration as the norm
Silos dissolve when collaboration is the default mode of interaction. Everyone — regardless of role or experience — has a voice in shaping outcomes.
The Benefits of ARMS Culture
When culture is lived this way, the results are clear:
- Stronger retention – people stay where they feel supported and valued.
- Higher productivity – reduced stress and more focus come from mutual trust.
- Better innovation – diverse ideas flow naturally in collaborative environments.
- Stronger reputation – workplaces known for positivity attract top talent in Malaysia’s competitive market.
Lessons Malaysian Workplaces Can Learn
For companies aiming to improve workplace culture Malaysia, ARMS culture offers practical insights:
- Culture must grow bottom-up, not just top-down.
- Prioritize people’s well-being alongside business goals.
- Make mentorship a natural, ongoing practice.
- Replace silos with open collaboration.
- Foster inclusivity so every voice is heard.
The Future of Work in Malaysia
The future of work will not be shaped by rigid hierarchies or polished policies, but by authentic cultures where people learn, grow, and thrive together. Younger generations in Malaysia increasingly value belonging, mentorship, and purpose alongside salary.
ARMS culture shows that a thriving workplace doesn’t require complicated programs — it requires authenticity, collaboration, and shared commitment. By embracing these values, organizations can move beyond toxic patterns and build positive, future-ready environments.
Conclusion
Most companies fail at culture because they treat it as a formality. ARMS culture reminds us that true culture is lived, not written. It is built bottom-up by people supporting one another, not by corporate mandates.
By focusing on collaboration, mentorship, and well-being, ARMS culture sets a powerful example for how workplace culture in Malaysia can evolve. In the future of work, the organizations that thrive will be the ones that invest in people — not just policies.
- The Future of Healthy Workplace Culture in Malaysia: Lessons from ARMS Culture
The modern corporate world is changing rapidly, and Malaysia is no exception. As industries grow more competitive, companies are realizing that their biggest advantage is not just in their products or services, but in their people. The way employees work, grow, and collaborate is increasingly tied to workplace culture, making it a cornerstone of business success.
Yet, while many organizations talk about culture, few actually succeed in building it. This is where ARMS culture steps in with a fresh perspective. By championing mentorship, collaboration, and growth, ARMS culture offers a blueprint for a new era of healthy workplaces in Malaysia.
Why Workplace Culture Matters More Than Ever
Employees today are more discerning about where they choose to work. Salary alone is no longer enough; professionals are looking for purpose, belonging, and growth. In fact, studies show that a positive work environment Malaysia can directly influence employee retention, satisfaction, and even business performance.
A healthy workplace culture means:
- Employees feel valued and respected.
- Collaboration is encouraged rather than competition.
- Mentorship and learning opportunities are accessible.
- Leaders inspire trust through transparency and authenticity.
Unfortunately, many organizations fail to integrate these values into their daily operations. That’s where ARMS makes a difference.
ARMS: A Social University for the Workplace
ARMS culture is more than a workplace framework; it’s designed as a “social university” where professionals evolve through mentorship, collaboration, and community-driven learning. Instead of seeing employees as just resources, ARMS views them as people with potential who can grow both professionally and personally.
Key pillars of ARMS include:
- Mentorship Programs – Guiding employees through one-on-one and group mentoring.
- Collaborative Workspaces – Encouraging teamwork across roles and departments.
- Career Development – Creating clear opportunities for learning and advancement.
- Well-Being at Work – Building environments where employees feel safe, supported, and motivated.
This holistic approach makes ARMS stand out in shaping a healthier corporate ecosystem that other Malaysian companies can learn from.
The Shift Toward Healthy Workplace Culture in Malaysia
Malaysia’s workforce is evolving, driven by younger generations who value culture as much as compensation. These employees prioritize workplaces where they feel empowered to share ideas, collaborate with peers, and pursue growth.
Companies that fail to provide these opportunities risk high turnover, low morale, and reduced innovation. On the other hand, organizations that embrace platforms like ARMS culture are better positioned to:
- Attract top talent looking for meaningful work.
- Retain employees by offering growth pathways.
- Improve productivity through collaboration and engagement.
- Build reputations as forward-thinking employers.
By embedding ARMS principles, businesses can shift from outdated practices to progressive, people-first environments.
Positive Work Environment: The ARMS Difference
Creating a positive work environment in Malaysia isn’t just about offering perks like free coffee or team outings. It’s about building trust, fostering inclusion, and ensuring that employees genuinely feel they belong.
ARMS demonstrates this difference through its collaborative model:
- Transparency – Open communication channels that reduce misunderstandings.
- Recognition – Celebrating achievements big and small.
- Collaboration – Breaking down silos to build stronger, more connected teams.
- Support Systems – Ensuring employees have access to mentors, peers, and leaders who care about their growth.
The result? A healthier culture where employees don’t just survive the workday — they thrive in it.
ARMS and the Future of Corporate Malaysia
Looking ahead, ARMS is more than just a platform; it’s a movement reshaping how businesses view culture. The future of corporate Malaysia will be defined by how well companies adapt to the needs of their people, and ARMS culture provides the framework to make that shift possible.
Some key predictions for the future include:
- Culture as a Strategy – Companies will invest in culture as seriously as they do in technology or marketing.
- Collaboration Over Competition – Teams that work together will drive more innovation than individuals competing in silos.
- Growth as a Standard – Employees will expect clear career development pathways.
- Well-Being as a Metric – Organizations will be measured not only by profits but also by how they treat their people.
ARMS is already setting this standard, helping companies turn these predictions into reality.
What Companies Can Learn from ARMS
For HR leaders, founders, and business professionals, ARMS culture offers lessons that can be applied across industries:
- Make mentorship accessible: Growth happens faster when employees have guidance.
- Encourage collaboration across all levels: A healthy culture empowers every voice.
- Embed positivity in daily operations: From feedback to recognition, positivity must be constant.
- View culture as continuous work: Culture is not built once — it evolves with the people in the organization.
By adopting these practices, businesses can build cultures that not only succeed today but also thrive in the future of work.
Conclusion
The future of Malaysia’s corporate world is being shaped not just by markets or technology but by people and culture. While many companies still struggle to create authentic and supportive environments, ARMS is showing a better way forward.
Through mentorship, collaboration, and growth opportunities, ARMS culture is redefining what it means to build a positive work environment in Malaysia. For companies ready to move beyond outdated practices, in ARMS culture, people are the blueprint for a healthier, more collaborative, and future-ready workplace.
In a world where talent is the ultimate competitive edge, investing in culture isn’t optional — it’s the key to long-term success.
Entertainment
Brian Eno: The Innovator of Modern Music

Introduction
Brian Eno is a pioneering musician, composer, producer, and visual artist whose influence on modern music is profound and far-reaching. Born on May 15, 1948, in Woodbridge, Suffolk, England, Eno initially studied art before turning to music. He became widely known for his work in ambient music and for producing some of the most iconic albums in rock history.
Early Career and Roxy Music
Eno began his musical career in the early 1970s as the synthesizer player for Roxy Music, a British art rock band. His innovative use of electronic sounds and synthesizers helped define the band’s distinctive style. Though he left the band after just a few years, his work with Roxy Music laid the foundation for his experimental approach to music.
Solo Work and Ambient Music
Brian Eno is often credited with inventing ambient music, a genre that emphasizes atmosphere and tone over traditional musical structure. Albums such as Ambient 1: Music for Airports (1978) revolutionized the way people think about sound and its relationship to environment. Eno described ambient music as music that “must be as ignorable as it is interesting,” creating a listening experience that is both immersive and unobtrusive.
Collaborations and Production
Beyond his solo career, Eno has collaborated with countless artists, leaving a mark on various musical genres. He worked with David Bowie on the legendary “Berlin Trilogy” albums (Low, “Heroes”, and Lodger), producing innovative sounds that influenced post-punk and electronic music. Eno also contributed to albums by Talking Heads, U2, and Coldplay, often pushing artists toward more experimental and atmospheric sounds.
Innovations in Technology and Art
Eno is also a forward-thinking innovator in technology and visual art. He has explored generative music, a concept where music is created using algorithms and randomness, producing ever-changing soundscapes. His work in installations and multimedia art merges technology with creative expression, further demonstrating his versatility as an artist.
Legacy and Influence
Brian Eno’s influence extends far beyond his own music. He has inspired generations of musicians, producers, and artists with his experimental approach and philosophical views on creativity. Eno continues to explore new sounds, technologies, and artistic ideas, proving that innovation is limitless in the world of music.
Conclusion
Brian Eno is more than a musician he is a visionary who challenges the boundaries of sound and art. From his groundbreaking ambient compositions to his transformative work with iconic bands, Eno has redefined how we experience music. His career is a testament to creativity, experimentation, and the endless possibilities of sonic exploration.
Entertainment
I Dance For Gods: The Spiritual Power of Sacred Movement

Introduction
Dance has always been more than simple entertainment. Across cultures and centuries, it has served as prayer, storytelling, and a way to connect with the divine. The phrase “I Dance For Gods” reflects this timeless truth—that dance is often an offering, a sacred act meant to honor higher powers. From ancient rituals to modern performances, the idea of dancing for gods has carried deep meaning for individuals and communities.
Dance as an Ancient Offering
In many ancient civilizations, dance was central to religious ceremonies. The Egyptians performed ritual dances for Osiris, the god of rebirth. In India, Bharatanatyam and Odissi were developed as devotional dances for Hindu deities like Shiva and Krishna. Native American tribes incorporated ceremonial dances to communicate with spirits and honor nature. Each movement was symbolic, representing stories of creation, worship, and gratitude.
Movement as Prayer
The phrase “I Dance For Gods” highlights the way motion becomes prayer. For many spiritual traditions, words are not enough to express devotion. The body becomes the instrument of worship. In Sufi whirling, dancers spin to reach a meditative state, symbolizing union with God. In African traditions, rhythmic movements and drumming channel divine energy, bridging the human and spiritual worlds.
Dance in Mythology and Religion
Mythology is filled with gods and goddesses who themselves dance. In Hindu mythology, Lord Shiva’s cosmic dance, the Tandava, represents the cycle of creation and destruction. Greek mythology speaks of the Muses, who inspired dance, music, and art. Even in Christianity, dance has appeared in celebration, such as King David dancing before the Ark of the Covenant. These stories remind us that divine beings are often linked with the art of movement.
Modern Expressions of Sacred Dance
Today, “I Dance For Gods” can also be understood as a personal statement. Many modern dancers use their art to express spiritual freedom and gratitude. Some perform liturgical dance in churches, others incorporate sacred themes in contemporary choreography. Even outside formal religion, many people feel that when they dance, they touch something higher whether they call it God, spirit, or universal energy.
Dance as Healing and Connection
Dancing for gods is not only about worship it is also about healing and connection. Movement rituals are used in many cultures to cleanse negative energy, invite blessings, and strengthen communities. Dance helps individuals express emotions, release burdens, and feel closer to the divine. It creates unity, reminding us that spirituality is not just personal but also shared.
Why “I Dance For Gods” Matters Today
In a fast-paced, technology-driven world, sacred dance offers a way to slow down and reconnect with meaning. Saying “I Dance For Gods” is a declaration of purpose: that dance is not only about rhythm and skill but also about devotion and transformation. It is a reminder that art can be sacred, and that the body itself can be a temple of worship.
Final Thought:
To say “I Dance For Gods” is to recognize dance as a gift, a prayer, and an offering that transcends entertainment. It is an act of honoring, healing, and connecting with forces greater than ourselves. Whether rooted in ancient tradition or modern practice, this phrase continues to carry deep spiritual power.
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