Graphics are becoming more and more popular in everyday life. From Facebook statuses to business websites, graphics are an increasingly common sight. We see this as a good sign, but these graphics can often be a distraction to what they’re trying to promote rather than adding to the message or showcasing the content. You don’t want your viewers focusing on the graphic but rather focusing on what you’re trying to get across with that graphic.
Graphics for effective communication
1. Think of your audience.
When creating graphics for your communication, think about who you are creating them for for that you can contact to creative agency. What’s their background? What do they know about the subject matter? If you’re making a graphic to show how much of a certain food group someone should eat daily, what knowledge do they have about nutrition? Do they know what “grams” are? Do they know what a “serving” of food is? Knowing these things will help you create graphics that get your message across in an effective way, no matter who you’re trying to reach.
2. Get help creating graphics.
Whether you’re creating graphics for a presentation, website, or social media post, creating them on your own can be time-consuming and frustrating.
Luckily, there are tons of tools out there that make it easy to create high-quality graphics without learning Photoshop or Illustrator or getting in touch with design agency in Bangalore.
You can find free online tools like Canva to create professional-looking designs. Or, if you want something more customizable, you can use Adobe Spark to create and share custom graphics that are perfect for social media posts.
3. Use infographics.
The best way to use graphics effectively in communication is by using infographics. Infographics are a visual representation of data, and they’re used to make information easier to understand and digest.
Infographics can be great for communicating key points you want your audience to remember. You can use them to show off the different features of your product or service, or you could use them as a template for an email campaign.
4. Make it simple.
The key to using graphics effectively in communication is to make them simple.
If you’re communicating with an audience that doesn’t understand the subject matter or trying to get across a complex concept, your graphics must be simple enough for your audience to grasp. They don’t understand what they’re looking at, they won’t be able to learn from it or act on it—and then what’s the point?
If you want people to take action after seeing your graphic, make sure that all of the elements are simple and easy for them to understand.
5. Use color wisely.
Color can be a powerful way to communicate your message. It’s important to choose colors carefully and use them wisely, though. If you’re looking to convey trustworthiness or professionalism, red is a good choice—but if you’re trying to convey passion or excitement, orange will work better.
When choosing colors for your graphics, think about what message you want them to convey and what kind of mood you want to create. Consider whether these colors are appropriate for the subject matter and audience.
6. Create word images.
In today’s world, we are bombarded with images and information. It’s a challenge to make the most of these images so that they support your communication goals. To do this, you have to create word images.
For example, if you’re trying to convey the concept of “fast,” you might show a racecar instead of a turtle. Or, if you want to convey the idea that something is “heavy,” you could show an elephant instead of a butterfly.
You can also use graphics to help people better understand what you’re saying by using visual metaphors or analogies that make it easy for them to relate what you’re saying to their experiences.
7. Leave space for interpretation.
When you use graphics, you want to ensure your audience can interpret the information correctly. This can be difficult when you’re trying to communicate large amounts of data or complex ideas. Instead of packing all your messages into one graphic, consider using multiple graphics that can be put together differently. This will allow each person who views your infographic to put it together in a way that makes sense for them and their unique interpretation of the topic.
8. Don’t overdo it.
Graphics are an excellent way to add visual interest and help your audience understand what you’re saying. But don’t overdo it! If the graphics are too complex, they can distract from your message. Also, if you include too many graphics, it’s easy for your audience to get lost in the details.
Instead of using too many graphics, try using just one or two with a clear purpose: to help your audience understand the presented information.
Conclusion: Graphics can enhance communication, but they should be used carefully and strategically.
Any visual communication aims to draw the audience in, to hold their attention long enough to make your point. Invest the time to understand the depth of the information you are representing. Spend some more time identifying the key messages. And never forget that – just as important as presenting numbers – great graphic communications can make people look at data in new ways and provide insight and understanding. Graphics can help, but it’s up to you to use them effectively. Don’t just throw a picture into an email, brochure or website because “it looks nice.” Take the time to use graphics strategically: decide your goal, and plan carefully how best to achieve it.
