How to Recruit and Retain Employees with the Right CRM Software


When you think of your company, the first thing that probably comes to mind is probably your CRM for recruiting system. How could something so simple and reliable as a company’s customer relationship management software not only keep track of all the people who work for them, but also help improve team morale, streamline operations and make sure every employee knows how to get the job done? If you’ve got even a cursory understanding of business or even a passing acquaintance with accounting, you know that your employees are an essential piece in any company. They facilitate everything from making sure that the coffee is always hot to ensuring that no one leaves until closing time. Without solid HR software, however, this can be challenging. To attract and retain employees while still staying in compliance with strict time regulations and restrictive work hours laws, you need to look beyond the surface of your CRM software. Let’s take a look at how to do it right.

Decide What’s Necessary for the Job and the Functionality You Need in the Software.

Before you even look at the software, decide what job functions and capabilities the employees in your organization require. Next, narrow down the list of available options to only those which provide the functionality you’ve pinpointed. You can’t assume that any CRM system will do what you need it to do. Your employees may require a more specialized tool which may require Knowledge of advanced features and functionality that only specific CRM systems are capable of. When you know what needs to be done and what you need to do it with, you’ll have a much better chance of finding a suitable match.

Don’t Over-Encourage With Benefits

In the interest of full disclosure, I should mention that I’m the proud owner of a HR software product. When I first started in the business, I worked for a company that didn’t offer benefits. When it was time for me to go, I was given the standard “you’re worth it” speech but no benefit package. That was the very first time I ever heard the word “contract”. Some companies have the wonderful notion of offering benefits after the fact. They try to charge extra for all the nice things they never gave you in the first place. There’s even software that helps you track and manage employee benefits. But don’t overdo it. The fewer benefits you offer, the easier it is for employees to choose another company.

Make sure Employees See Value in Working for You

Many companies make the mistake of tasking their HR team with the job of making the employee experience as pleasant and productive as possible. But what happens when the actual work is difficult or stressful for the employee? What if the job isn’t enjoyable or has little to no value? Or what if the work itself is sub-par and the compensation is low? It’s completely possible that your employees are having a bad day because they just don’t feel appreciated enough or they’re understaffed. Or maybe they just don’t feel like they’re getting their fair share of the work. Whatever the reason, it’s important to make sure the employees you have feel engaged and valued. A top-notch HR system can help you monitor and respond to employee concerns more effectively.

Differentiate with Great ROI and Upsell Programs

Many companies are tempted to go with the lowest price available when making a purchasing decision. But don’t do that. Instead, gauge your company’s ROI by asking yourself this question. What will happen if you add this purchase to your business’s revenue stream? Don’t just say “a lot” or “more” because those are feelings and words. ROI isn’t about how many sales you make, it’s about how many hours your employees work. And the better the ROI, the more value your company is adding to its customers’ lives. It’s easy to get bogged down in the weeds with all the bells and whistles of a high-end CRM system when you don’t need them. But when you’re trying to decide between two excellent products with tons of bells and whistles, it’s important to ask yourself this question.

Train Your Employees to Use the Right Tool for The Job

When you have a wonderful CRM system in place, you’ve probably heard the saying “the tools are never enough”. But the truth is, that’s not true at all. Employees need tools and the knowledge to use them. But the employees who don’t know how to use the tools the way you do, are the ones who are missing out. And the ones who are missing out are missing out on a potentially large portion of their job. Even the most feature-rich CRM system can’t help you if your employees aren’t using it. To make the most of your CRM system and get the most out of your employees, you need to train them on how to use it. Take the time to explain how to use the system, and make sure everyone on your team knows how to get the job done.


With so many benefits of working for a company, it can be easy to feel like you’re working for a machine. With the right software, though, you can keep your employees happy and engaged by making the tools available to them easier to understand and use. Recruiterflow makes it simple for employees to record their point of view, track their hours and view salary information. It also helps managers keep tabs on their teams and track employee performance. And best of all, it makes it easy to find a match between different departments. With a little imagination, you could have a matchmaking tool that helps you find the perfect match for your company.

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