Recent estimates place Facebook’s monthly user base at above 2.6 billion. It is the only social media platform that is the most well-known, regardless of the other leading platforms.
As a platform for marketing and advertising, it offers marketers a unique opportunity. It is an excellent platform to promote because it can reach billions of people. Many people still don’t know how to run ads on facebook
For their benefit, Facebook provides a potent tool called “Facebook Ads Manager” that makes it simple to set up and manage ad campaigns. This article will wrap the precise steps for utilising Facebook Ads Manager to construct ad campaigns. We’ll also provide you with concrete advice to help you improve. Let’s get going.
How to Run Ad on Facebook?
- Build an account with Facebook Ads Manager
- Begin forming an ad via Facebook’s Ads Manager
- Pick an objective
- Select your audience
- Set up your budget
- Create your ad
- Write your copy
Make an account with Facebook Ads Manager.
You automatically receive a personal ad account ID when you join Facebook. Visit Ads Manager and look in the upper left-hand corner to find this ID. You must have a verified payment method and use Facebook Ads Manager.
- A Facebook Page or
- To be an admin, editor, or advertiser on someone else’s page.
You’ll need a Facebook Business Page to use the Facebook Ads Manager. It is so that we cannot run advertisements via private profiles.
Then, pursue these steps:
- Visit Facebook ads manager
- Click on “Go to Ads Manager.”
- Verify your details on the ad account configuration page.
- Confirm your payment method.
- Save changes.
Begin forming an ad via Facebook’s Ads Manager
After logging into the Ads Manager, you’ll see an analytics dashboard that lists your campaigns, ad sets, and ads, along with the results they’ve pushed for your Facebook page. This dashboard will be empty unless you’ve already created an ad for your Facebook page. Click the appropriate ad type, then select the green “Create” button to launch a campaign, ad set, or ad via the Facebook Ad Manager.
Pick an objective
By selecting one of the below goals, you’re helping Facebook understand what you want to accomplish so they can give you the most suitable ad options. Facebook offers the following ad choices, as seen in the screenshot above:
- Brand awareness
- Website Traffic
- App installs
- Video views
- Lead generation
- Catalogue sales
- Store traffic
Select your audience
An audience definition scale supplements Facebook’s targeting parameters to assist you in focusing. This tool can find the audience targeting boxes to the right and uses all of the features you’ve chosen to estimate your possible reach. If you’re unsure whether to choose a broad or a specific audience, think about your objective. You should probably concentrate on the people you know will be interested in your service if you’re trying to increase traffic.
Set up your budget
The next decision is how much you wish to spend on your Facebook ad campaign. A daily or lifetime budget is an option. Then, decide if you want to schedule your ad for later or decide to make it live right now by setting the start and finish dates. After choosing your model and strategy, you can further define your budget and use the advanced settings.
Create your ad
There are two options available for this ad type: links and carousels. The bottom line is that you can display a single-image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no extra expense.
Write your copy
It’s time for the captions or copies for your advertisements, which should include the following:
- Primary Text: Only the first 125 characters of the text appear above the advertisement.
- Headline: 40 characters or less, located below the advertisement.
- Description: 30 characters or less, immediately beneath the headline.
Make sure your advertisement appears great for all potential placements by using the preview tool on the right side of the page. When satisfied with your selections, press the publish button and show the result. Your advertisement is currently running.
It’s time to develop your ad now that you know how to set one up to build brand awareness on Facebook and attract visitors and leads from the website’s target customers.