These 10 Tools Will Help You to Optimize Your SEO in 2023

SEO Audits

Search Engine Optimization (SEO) or known as SEO plays a very important role in digital marketing. Optimize Your SEO tools are plugins that can find the right keywords to reach the target audiences and help you increase website traffic

Although you can guess the right keywords for the content, SEO tools can give you accurate keywords even more precisely. It is rescued from keyword research and manual data analysis.

The best SEO tools also provide reports on how to measure competitors and find out the biggest opportunities lie on. What’s more, they allow you to measure the livelihood performance of a country, region, or language.

So, here are the best and most accurate SEO tools to help you optimize your marketing strategy in 2023:

1. SEMrush 

Marketing SEO tools like SEMrush have become one of the favorite tools in the SEO community. Even experts love that they allow you to easily assess your ranking and identify new ranking changes and opportunities. One of the most popular features of this SEO tool is domain vs domain analysis, which helps you to easily compare your website with competitors.

2. Google Analytics

Google Analytics is one of Google’s most powerful and effective free tools for digital marketers to help monitor your website traffic. You can track website visitors and how much time they spend on your website, etc. This information can be used to further optimize your SEO site and provide a better user experience and increase your traffic.

3. Yoast SEO

Yoast SEO is one of the most popular SEO tools among WordPress users. Unlike other tools that must be accessed via a website or web app, Yoast SEO can be installed in WordPress and will automatically analyze whether the content has implemented SEO correctly.

Yoast SEO has several features, such as focus keywords, meta descriptions, meta titles, readability, slugs, and others. With these features, Yoast SEO is very appropriate to use to ensure content is under SEO rules in real time.

4. Ahrefs

Ahrefs should be one of your top list tools to use for increasing your website traffic. Ahrefs built-in 2011 has five main features for SEO optimization. Besides providing complete data and superior features, Ahrefs is very convenient to use because of its intuitive user interface.

Ahrefs is also equipped with how-to-use information or a complete guide on each tool. So, anyone can use this SEO tool, both beginners and professionals.

5. Moz

Moz is one of the best SEO tools with full optimization features that has been trusted with big-world brands, such as Chicago and 99designs.

Moz has two features that can be used for free, namely Keyword Explorer and Link Explorer. However, to be able to access it, make sure you already have an account. The list is really easy to use and user-friendly which can be used for both beginners and professionals.

6. Google Keyword Planner

Google Keyword Planner is a great tool to help you identify keywords to target relevant audiences for your blog, video content, and website content. Google provides the Google Ads Keyword Planner feature that you can use to analyze whether your idea has great potential and what kind of keywords are suitable.

The data includes average monthly searches, competition, ad impressions, top of page bids. This tool can also be used for YouTube alternatives, you can use the existing features for video content to maximize Youtube SEO analysis.

7. Google Search Console

Google Search Console is a free tool that can identify a website’s performance in the organic realm. This Google SEO tool doesn’t need to doubt the accuracy of data. The reason is that the research results that are displayed certainly come from the Google database.

When checking the website with Google Search Console, you will get information in the form of statistics on the development of total clicks, impressions, average CTR, to average website position.

8. Ubersuggest

The next tool is Ubersuggest from is a versatile SEO tool that can help optimize On-Page and Off-Page. This tool is equipped with three main features including a keyword analyzer, competitive analysis, and SEO explorer.

Not only for SEO, but Ubersuggest is also quite effective in supporting advertising strategies with complete information about ads, paid search, and competitor analysis.

9. Google Trends

Google Trends is one of the best tools that let you see the search volume of a keyword so you can make smarter keyword choices for your website. Google Trends also help you explore the latest news, stories, searches, and more. 

You can search for anything via Google Trends and even narrow it down to a specific country or category. This tool is useful for identifying the latest trends or viral news in your location. Ideally, once you’ve identified a trend, you can create a new blog post, promotion, or new idea that reflects the trend.


If you are after a long tail of keywords for SEO, is a very good choice for your website. This platform provides a way to search for long keyword recommendations. It is quite common to increase traffic from SEO you need to target long-tail keywords.

These keywords have a lower level of competition and allow you to get high rankings in search engines. can be the right one for your website to help you increase website traffic.


SEO tools are indeed very effective for carrying out your SEO strategy. However, expertise is needed so that the SEO efforts you build are more optimal. 

Each SEO tool has its advantages, so don’t hesitate to collaborate with more than one SEO tool. So, what else are you waiting for? Start to choose your SEO tools for your website and gain more website traffic

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